Juniper & Co. — Asheville, NC

Write the kind of words people actually finish reading.

I'm Mara. I turn dense, technical work into brand voices, essays, and emails your customers want to forward to a friend.

try it →Move your cursor across the paragraph

Ourplatformleveragesaproprietaryinferenceenginetooptimizemulti-channelcustomerengagementworkflowsacrossenterpriseverticals.

Before After

trusted by teams who care about words

Field NotesAlmanacLoomwellNorthcraftPetal & Co.Murmur

selected work, 2023 — 2026

A small shelf of things I'm proud of.

The Quiet Loud Co.

Brand voice + site

The Quiet Loud Co.

Case
Dartfind

SaaS narrative

Dartfind

Case
Sundays at Six

Newsletter series

Sundays at Six

Case
Greer & Moss

Brand book

Greer & Moss

Case
The Articulist

Long-form editorial

The Articulist

Case

what I actually do

A short list, executed deeply.

brand voice
✉︎email sequences
long-form essays
launch narratives
about pages
newsletter editing
messaging audits
tagline studies
+ the occasional manifesto

kind words, on record

From the people I write with.

Mara took six pages of engineering notes and gave us a homepage that reads like a love letter. Sign-ups jumped 92.4% in the first month.

HIHannah ImbertCo-founder, Dartfind

I've hired a lot of writers. None of them ever asked the questions Mara asked. The brand voice doc is the most-used file in our company.

DADevon AkomaHead of Brand, Loomwell

She kept a draft for three weeks because the second paragraph wasn't honest yet. That's who you want writing about your work.

POPriya OstranderEditor, Almanac Quarterly
let's start a sentence together

Tell me what you're trying to say. I'll help you say it.

Booking new brand-voice and editorial engagements for Q3 — usually a 4 to 8 week project.

mara@juniperand.co →